You Can’t A/B Test Your Brand Identity

Maxx Parcell Our Blog Leave a Comment

Or you SHOULDN’T at least. There we sat. Wrapping up some initial planning details for a core brand messaging project we’re working on when our client added one additional point of influence on our work-to-come. It was specifically regarding the very leading language to be used on things like the front page of their website—the core expression of who they …

Making Waves on WGN Radio’s Technori LIVE

Brian Burkhart Our Blog Leave a Comment

During the presentation skills workshops I regularly run, I always start with a video created by the U.S. Marine Corps. It’s one tough video. Helicopters and tanks, amphibious vehicles, big guns and smoke-filled explosions. And of course, strong, resilient Marines running towards the chaos. They run towards the craziness. I show this video because it’s an alarming but appropriate parallel to delivering …

Stand Out in Business: Lessons from AMC’s Mad Men

Derek Rudel Our Blog Leave a Comment

Nine years ago on July 19, 2007, AMC debuted a new series that wasted no time garnering an infatuated audience: Mad Men. Centered around the “golden age” of advertising on Madison Avenue in New York in the late 1950’s – early 1970’s, it quickly gained a reputation for its promiscuity, complex characters and all-too-real look into how different American life …

The Birth of Presentation Navy: How PowerPoint Ruined Everything and What You Can Do About It

Maxx Parcell Our Blog Leave a Comment

We fancy ourselves Pirates of the presentation world. And not because we have a passion for eye patches and talking parrots. We’re pirates because like pirates hundreds of years ago, and even how Steve Jobs coined it, we believe in following a different set of rules. We believe in challenging the notion most people have about what a ‘presentation’ is …

Presenting Data Effectively: 3 Ways to Not Lose Your Audience

Maxx Parcell Our Blog Leave a Comment

In today’s business environment, not a single decision is made without clear, comprehensive, and sometimes overwhelming amounts of data to help inform it. Salary decisions are guided by performance metrics, new products are developed based on market trends, even measly little blogs like this are using data. We can quantify the likeliness of an article being opened down to a …

Know Your Audience: The Triple A’s According to Gatsby

Maria Ranahan Our Blog Leave a Comment

There’s a difference between talking at and talking to your audience. Are you sharing information with them that they actually want to know and will benefit from? If you’re not, you’ve already lost them. The most common presentation advice we give to speakers is “know your audience.” And no, we’re not saying that you should hop into the crowd and …

PPT Crash Death: How to Recover a PowerPoint File on Mac and Windows

Kaylee Conrad Our Blog Leave a Comment

You’ve been there before. Your presentation is tomorrow. Your palms are sweaty, your computer is roaring, and you’ve been assembling data points and pie charts all week. The only thing that stands between you and dazzling your audience is making your slide deck. So you dive right in. For the record, SquarePlanet does not condone night-before slide deck creation. In …