Drinking From a Firehose

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I know we have probably mentioned this before, but MAN, it really can’t be over-stated. The easiest way for anyone to communicate more efficiently and in a manner that makes people engaged is to simply SIMPLIFY. What do we mean by that? Easy—if in doubt, leave it out. We don’t need to hear about everything you know. We know you …

Mini-Shamu makes a HUGE impact

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For this blog post, I’m going to ask you to please follow me down a long and twisted path for a moment, I promise it will lead to a real conclusion.  Okay, here goes… In advance of a large event we’re producing this fall, the SquarePlanet team recently flew down to Orlando, Florida.  The express purpose of our trip was …

Oh, oh, oh… we’re talking contrast!

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Even if you’ve never picked up a golf club in your life, it’s likely you’re familiar with the legendary golf tournament called “The Masters“. This is the home of the green jacket, the no-women members policy, the spectacular scenery along the course itself, the time-tested traditions of golf’s immortals, and now, 2012 Masters Champion, Gerry “Bubba” Watson. At SquarePlanet we …