Code Orange: Stop Bombing Pitches and Start Telling Us What You Believe!

Brian Burkhart Our Blog 1 Comment

This is a Code Orange, because I’m FRUSTRATED! I’m kind of sick and tired of what’s going on. At SquarePlanet, we meet all kinds of people doing all kinds of pitches. We’ve got people on Shark Tank… We’ve got all these startups… We’ve got these C_Os of big organizations… Everyone’s always pitching something. They come in here very excited, willing to share their …

Glossophobia: 3 Ways to Erase Your Fear of Public Speaking

Molly Fletcher Our Blog 1 Comment

Public speakers, like others who perform well under pressure, didn’t get that way overnight. I saw this over and over again in two decades as an agent to elite athletes, coaches and broadcasters. I watched them perform as I represented them, and no one can deliver under pressure if fear gets in the way. Yet fear is pervasive. According to …

3 Ways to Boost Your Presentation With a Smartphone

Brian Burkhart Our Blog Leave a Comment

Between daily experiences, online articles, social media posts and the news on television—there’s certainly no shortage of stories. But still, businesses continue to present overwhelming facts and figures to encourage people to make important decisions. I call bushleague! As communicators, it’s up to us to pay attention to what’s happening around us and draw parallels to our ideas. This encourages people to make …

Want to Win Friends and Influence People? Learn to Listen

Cathy Carroll Our Blog Leave a Comment

One of my favorite examples of “simple but not easy” is the skill of listening. So simple. Sooo not easy. I used to think that great communicators were inspirational speakers. They used more than words – they expressed passion with their bodies, they mastered volume, pace, intonation and eye contact to own a room; they moved me with their presence. …

I Came. I Saw. I Walked Out: An Anonymous Letter From a Frustrated Audience Member

Anonymous Author Our Blog Leave a Comment

A few months ago, Brian called out to the world and asked people to stop tolerating the time-sucks that are selfish, ill-prepared business presentations. He called it “The Walk Out.” Enough—he said—enough of the self-absorbed, meaningless, jargon-blasted fireside chats, lunch-and-learn sessions and keynote presentations that have become all too familiar in business today. Then came an email from someone who had read …

Get Busy Living, or Get Busy Dying. Or at Least Get Out of Your Pajamas.

Danny Schuman Our Blog Leave a Comment

After nearly eight years of running my own small marketing consultancy out of my home office, I finally understand why putting Andy Dufresne in solitary confinement for two months in The Shawshank Redemption led him to tell his friend Red, “I guess it comes down to a simple choice: Get busy living, or get busy dying.” I haven’t tried burrowing …

You Can’t A/B Test Your Brand Identity

Maxx Parcell Our Blog Leave a Comment

Or you SHOULDN’T at least. There we sat. Wrapping up some initial planning details for a core brand messaging project we’re working on when our client added one additional point of influence on our work-to-come. It was specifically regarding the very leading language to be used on things like the front page of their website—the core expression of who they …