by Brian Burkhart | Sep 14, 2016 | Our Blog
Between daily experiences, online articles, social media posts and the news on television—there’s certainly no shortage of stories. But still, businesses continue to present overwhelming facts and figures to encourage people to make important decisions. I call...
by Cathy Carroll | Sep 7, 2016 | Our Blog
One of my favorite examples of “simple but not easy” is the skill of listening. So simple. Sooo not easy. I used to think that great communicators were inspirational speakers. They used more than words – they expressed passion with their bodies, they mastered volume,...
by Anonymous Author | Aug 31, 2016 | Our Blog
A few months ago, Brian called out to the world and asked people to stop tolerating the time-sucks that are selfish, ill-prepared business presentations. He called it “The Walk Out.” Enough—he said—enough of the self-absorbed, meaningless, jargon-blasted fireside...
by JoAnn Auster | Aug 24, 2016 | Our Blog
Like most things we do at SquarePlanet, we don’t take the beaten path when it comes to job titles. And I might just have the best one: Keeper of the Loot! No, it wasn’t of my own creation, but rather assigned to me by my much more creatively capable colleagues. When I...
by Danny Schuman | Aug 17, 2016 | Our Blog
After nearly eight years of running my own small marketing consultancy out of my home office, I finally understand why putting Andy Dufresne in solitary confinement for two months in The Shawshank Redemption led him to tell his friend Red, “I guess it comes down to a...
by Maxx Parcell | Aug 10, 2016 | Our Blog
Or you SHOULDN’T at least. There we sat. Wrapping up some initial planning details for a core brand messaging project we’re working on when our client added one additional point of influence on our work-to-come. It was specifically regarding the very leading language...