If you’ve ever wondered what exactly makes a marketing technique effective, well then, Will Leach has your answers, and we’re willing to bet those answers will surprise you. That’s because Leach is an expert in all the ways that non-conscious factors affect your decision-making processes.
As the founder of the Mindstate Group, Leach works to provide behavioral science-based tools and resources to help businesses build consistently effective marketing that drives people to listen, care and act. With over 25 years of behavioral insights experience, and a book title to his name, Will Leach is passionate about understanding how we make decisions. And how to even the playing field so that all businesses, not just the big guys, can use this information to their advantage.