Orange – Lesson 3: Stop Being Selfish

April 3, 2015

To the guy who plays music from his smartphone speakers on the train loud enough for the entire car to hear; To that friend who always monopolizes conversation to tell you how great they are; To the people who take up an entire overhead bin with their luggage on an air plane, we have a single message for you: It isn’t all about you!

Unfortunately these same types of behaviors are what we see in the communication world all the time: Selfishness. In this edition of Orange, Brian explains how being selfish is one of the most fundamental flaws people make when they communicate. They make it all about them rather than focusing on what matters most: their audience.

It’s an easy mistake to make, but with a little recognition and effort it’s by no means too late to turn the tables and stop communicating as if you’re talking to a mirror.

If you know anyone who could use a lesson or two in being more selfLESS, share this video with them. Maybe they’ll thank you for it. Maybe they’ll get upset that you’ve insinuated that they’re selfish. Maybe that’s okay because what are friends for?

But really, if you found this helpful and want to stay up to date on all of our nuggets of orange knowledge, sign up for our Message in a Bottle monthly newsletter here! Also, check out the first two installments of Orange about Communicating Beliefs In Business and Standing Out with Contrast and let us know what you think!

Stay tuned for more tips about how to avoid communicating selfishly this month. By the end of April, you’ll become the Mother Teresa of messaging.

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