Sam Parker of on Avoiding Selfishness Consider Other's Perspectives

Brian Burkhart Maximizing Opportunity Podcast Leave a Comment

In this episode of Maximizing Opportunity, Brian and Derek take on one of the most common mistakes people make when communicating: being selfish. As natural as selfishness is, people often forget that truly connecting with their audience means going beyond your own interests and approaching things from their audience’s perspective.

Our guest this time around is Sam Parker, author of 212: The Extra Degree. The book is one of our favorites and focuses on the small extra steps that people can take to make the crucial difference between communicating selfishly and effectively.

For more on avoiding selfishness,
be sure to watch Orange – Lesson 3: Stop Being Selfish


Maximizing Opportunity Host

Brian Burkhart

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Brian is on faculty at Northwestern University and is Founder of SquarePlanet Presentations in Chicago. Through his work with TED speakers, Shark Tank contestants and business leaders around the globe, Brian’s mission is to help bring innovative ideas to life through the power of communication.

Maximizing Opportunity Co-Host

Derek Rudel


As SquarePlanet’s Curator of Growth + Marketing Solutions, Derek leverages his unique combination of creative, design and technical skills to lead the charge on all things marketing, community engagement and workflow optimization. He is also the co-host of the Maximizing Opportunity Podcast, and hates the taste of cilantro.