In this episode of Maximizing Opportunity, Brian and Derek take on one of the most common mistakes people make when communicating: being selfish. As natural as selfishness is, people often forget that truly connecting with their audience means going beyond your own interests and approaching things from their audience’s perspective.
Our guest this time around is Sam Parker, author of 212: The Extra Degree. The book is one of our favorites and focuses on the small extra steps that people can take to make the crucial difference between communicating selfishly and effectively.
For more on avoiding selfishness,
be sure to watch Orange – Lesson 3: Stop Being Selfish