You Can’t A/B Test Your Brand Identity

You Can’t A/B Test Your Brand Identity

Or you SHOULDN’T at least. There we sat. Wrapping up some initial planning details for a core brand messaging project we’re working on when our client added one additional point of influence on our work-to-come. It was specifically regarding the very leading language...
Making Waves on WGN Radio’s Technori LIVE

Making Waves on WGN Radio’s Technori LIVE

During the presentation skills workshops I regularly run, I always start with a video created by the U.S. Marine Corps. It’s one tough video. Helicopters and tanks, amphibious vehicles, big guns and smoke-filled explosions. And of course, strong, resilient Marines...