Code Orange: Stop Bombing Pitches and Start Telling Us What You Believe!

Brian Burkhart Our Blog 1 Comment

This is a Code Orange, because I’m FRUSTRATED! I’m kind of sick and tired of what’s going on. At SquarePlanet, we meet all kinds of people doing all kinds of pitches. We’ve got people on Shark Tank… We’ve got all these startups… We’ve got these C_Os of big organizations… Everyone’s always pitching something. They come in here very excited, willing to share their …

You Can’t A/B Test Your Brand Identity

Maxx Parcell Our Blog Leave a Comment

Or you SHOULDN’T at least. There we sat. Wrapping up some initial planning details for a core brand messaging project we’re working on when our client added one additional point of influence on our work-to-come. It was specifically regarding the very leading language to be used on things like the front page of their website—the core expression of who they …

Making Waves on WGN Radio’s Technori LIVE

Brian Burkhart Our Blog Leave a Comment

During the presentation skills workshops I regularly run, I always start with a video created by the U.S. Marine Corps. It’s one tough video. Helicopters and tanks, amphibious vehicles, big guns and smoke-filled explosions. And of course, strong, resilient Marines running towards the chaos. They run towards the craziness. I show this video because it’s an alarming but appropriate parallel to delivering …

Stand Out in Business: Lessons from AMC’s Mad Men

Derek Rudel Our Blog Leave a Comment

Nine years ago on July 19, 2007, AMC debuted a new series that wasted no time garnering an infatuated audience: Mad Men. Centered around the “golden age” of advertising on Madison Avenue in New York in the late 1950’s – early 1970’s, it quickly gained a reputation for its promiscuity, complex characters and all-too-real look into how different American life …

Building a Strong Company Culture: A Fresh-Roasted Interview with Tim Coonan of Big Shoulders Coffee

Tim Coonan Our Blog Leave a Comment

When Tim Coonan decided to shift his culinary focus in Chicago, his talent was not lost. With a career dating back to his roles as Sous Chef at Gordon, Chef-de-Cuisine at Spiaggia, and most recently as Chef Instructor at the Washburne Culinary Institute, Tim decided to embark on a life-long passion. Thus, Big Shoulders Coffee was born. Its name derived …

If You Don’t Like It, There’s the Door: Shaping a Company Culture & Brand With Beliefs

Kaylee Conrad Our Blog Leave a Comment

We’re not shy about our beliefs. In fact, we’re sometimes a little obnoxious about it. We have a crew full of pirates that’ll give you an earful about our company culture if you give them the chance. It’s important that we hire people who like our particular brand of loud and snarky, ‘cause if they don’t, they’re going to be …

Orange – Lesson 1: Communicating Beliefs in Business

SquarePlanet Orange Video Lessons Leave a Comment

Brace yourselves, people. The first installment of Orange will focus on one of the most fundamental elements that influences the way we communicate: our beliefs. Beliefs lie at the core of everything we do. By looking at one of the most successful brands on the globe, Brian explores why the business world should be no different. So sit back, relax, …