Serve, don’t sell — and rap a little, as well (with Liston Witherill)

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Liston Witherill, the creator of the “Serve—Don’t Sell” method, is fascinated by why people make the decisions they do, and how to change their decision-making processes.  After a short stint as a hip hop artist and a master’s degree in environmental science and management, he now lives and breathes the world of sales.  Since 2018, he’s been focusing his energy …