Table XI CEO Mark Rickmeier Believes in Power of Failure, Values Learning Through Playing Games, Lives by ‘Busy Is the New Stupid’

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Mark Rickmeier believes it’s better to fail at something extremely difficult than ace something that isn’t challenging. That mindset led him to be the CEO of Table XI, a UX research, design, and software development company based in Chicago. Table XI has helped clients such as Tyson Foods, AccuWeather, Northwestern University, Jimmy Dean, the YMCA and the Journal of the …