Will Leach: Obsessed with How We Make Decisions.

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If you’ve ever wondered what exactly makes a marketing technique effective, well then, Will Leach has your answers, and we’re willing to bet those answers will surprise you. That’s because Leach is an expert in all the ways that non-conscious factors affect your decision-making processes.   As the founder of the Mindstate Group, Leach works to provide behavioral science-based tools …