The Slump

December 5, 2014

It all starts with trust.

Your messaging is your baby. Giving control of something so near and dear to your heart to a third party can sometimes feel a little unnerving. It’s kind of like sending your kid to preschool: The rational part of you knows it’s all to help them grow and become successful little people one day, but the slightly less logical part of you just wants to swaddle them in their baby blankey, read them a bedtime story and make sure they never age another day.

We get it. Trust us. We’re not here to take anyone’s first borns and we’re certainly not dissing bedtime stories… We just want you to know the unsettling feeling you’re having is kind of the norm around here.

Truth be told—if you didn’t feel a bit queasy about all this, we might be a little concerned! Knowing that you’re SO completely invested in your messaging that you feel compelled to shelter it from potential harm tells us that you ROCK and you’re exactly the kind of person we want to work with. You are passionate about what you do and why you do it. And we absolutely love that.

Just know you’re in good hands. Those hands have molded tons of brands into amazing and full new shapes, and we’re really glad you’re taking the step to change yours.

Having said all that, in every project, there will be natural highs and lows. There will be client hesitance and provider push back. It happens every time. It’s all part of the process.

But there’s one phenomenon that we know happens from time to time. It’s a theory that’s pretty well become a science now. We affectionately call it the slump.



The slump. Yes, we’re creatives, but this one seemed like a gimme, name-wise. I mean look at it—it’s clearly slumping.

The slump is a not-so-exact-but-semi-factual representation of our project flight path. It’s the visual that correlates with the fact that we’re not always going to see eye to eye every step along the way. Sometimes, we’re just plain going to get things wrong.

But that’s when you come in. This is a completely collaborative process. We need you to fill in the blanks. We need you to tell us we’re missing something. We need you to help us back up the hill. Together we can get through the slump and we’ll both come out unscathed (and probably a little bit more fit from all the cardio)!

If you’re reading this, you might be in the slump now — just remember there’s a finish line at the end. Once you get there, you’ll forget all about that stupid baby blankey and want to show off your new stuff on the first day of school.


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