Ann “Dude” Handley Shares Advice on Fear & Marketing

Brian Burkhart Maximizing Opportunity Podcast Leave a Comment

I had the fortunate opportunity to interview the one and only Ann Handley a while back for our old podcast, Maximizing Opportunity—which we’re pivoting into our new podcast called Making Waves coming in November (more on that next week).

Ann Handley is one of my most favorite people, not only because she is a rockstar at what she does, but because she lovingly calls herself “dude” and drops Homer Simpson quotes into everyday conversation. If you haven’t already started listening above, scroll back up and feast your ears on this solid advice from Ann on fear and marketing!

Interview Notes

0:15 – Check out Ann’s books:

2:21 – Ann’s blog about running toward your fear.

2:40 – Toward the Sounds of Chaos Video

3:53 – Your comfort zone is your dead zone!

5:00 – The first step toward failure is trying.

5:30 – Ann’s fear of public speaking and how she pushes through it.

7:51 – Fight through fear with a positive attitude. The Wright Brothers never thought they would be the first to crash.

8:38 – Try using self-talk to work through fear of failing.

10:42 – Break from the herd.

12:26 – The orange wall story. Sorry mom!

14:07 – Writing is thinking. Write daily to conquer your fears!

16:25 – Just start! Just get going! The more you do, the better you get.

16:39 – How to find Ann:


Maximizing Opportunity Host

Brian Burkhart

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Brian is on faculty at Northwestern University and is Founder of SquarePlanet Presentations in Chicago. Through his work with TED speakers, Shark Tank contestants and business leaders around the globe, Brian’s mission is to help bring innovative ideas to life through the power of communication.

Maximizing Opportunity Co-Host

Derek Rudel


As SquarePlanet’s Curator of Growth + Marketing Solutions, Derek leverages his unique combination of creative, design and technical skills to lead the charge on all things marketing, community engagement and workflow optimization. He is also the co-host of the Maximizing Opportunity Podcast, and hates the taste of cilantro.