CONVENTIONAL WISDOM CREATES CONVENTIONAL RESULTS
Let’s face it, business communications is broken. We’ve been lulled into accepting the blatantly bland for so long that we can barely imagine another way.
But try. Try imagining a presentation that changes everything.
We’re going to carpet bomb the tepid-typical in favor of the distinctly-different. Forget compliant. Ditch the predictable. Obliterate the obligatory.
SquarePlanet helps you keep your audience locked in.
Whether it’s a sales presentation, a virtual keynote or a quarterly update to your board, to make the dent you desire, you’ve got to keep your audience’s attention.
Lose them and you won’t make the sale.
Your speech won’t be remembered.
The latest internal initiative won’t catch on.
Your investor pitch is a failure.
We’re like the Michael Jordan of business communications, but without the bald head, natural athleticism and billion dollar Nike contract.
Makes sense really, because we stand for ‘ELEVATING PEOPLE’. Everything we do is to help you fly above the rim, metaphorically of course.
Presentations take many forms, yet each of them must authentically represent you, the presenter. Using smart, proven methods to capture your audience’s attention is what separates the best presenters from the masses. Not glitz or gimmicks.
That which is nurtured, grows. For human beings, give us a few essential staples and we’ll sprout up like, well, a sprout. But keep those staples away, we’ll quickly wither into a dried, lifeless stump.
If you’re not into withering, consider our training programs designed to nurture you, fueling your personal and professional growth.
We’d get this stuff tattooed on our faces if our Moms would let us.
We choose love over hate.
Action over silence.
Acceptance over intolerance.
And our desire is to serve and help every person we interact with. Yes, that includes our clients, but it’s far bigger than that. From our vendors and partners to our postal carrier and the clerk behind the deli counter, we elevate people, all people, every day, not just from 9 to 5.
How we do the work on behalf of our clients isn’t a mystery. In fact, it’s obvious and known that everything we do, no matter the project, no matter the client, is about eliminating the boring, the unconventional, the typical, the status quo.
Instead we focus our creative brilliance on developing an alternative approach, one that people will remember and act on. For us desert dwellers, that’s how we make waves.
Why Join the Navy When You Can Be A Pirate?
Jobs knew the job of re-thinking everything a computer was wasn’t for those that readily follow the rules.
At SquarePlanet, we have no issue with those interested in a more traditional, military type of precision; it’s just not our style. It’s an attitude, and while we’re the definition of professional, we’re also comfortable being contrarians. We’re pirates!
Arggh, shiver me timbers, but we’re not into the whole robbing, burning, hostage-taking, Johnny Depp, kind of pirateering. Sorry, to disappoint you, no peg-legs, eye patches or parrots for us. #beentheredonethat
Make Huge Mistakes Not Little Ones. Make Huge Mistakes Not Little Ones.
Call it a commitment to excellence, to doing what we say we’re going to do, or just actually caring. We call it good business.
Oh, and we’re not excited about huge mistakes either, just so you know!
Embrace the Backwards Clock.
Admiral Hopper wanted everyone who entered her office to know that the most dangerous phrase in the English language is “That’s What We Always Do”. She wanted people to keep an open, flexible mind which encourages the best ideas and thoughts to flourish.
We couldn’t agree more.
Make People Feel Special Because They Are
Play-Doh Isn’t Just a Kids Toy
From salespeople to politicians to civic leaders to entrepreneurs and CEOs, we’re surrounded by evidence that confirms the art of storytelling is big. Big indeed.
See, we told you, Plato isn’t just a kids toy.
Jaw Dropping is Good
Love ‘em While They’re Down
We’ve seen lots of people in our little orange-colored world transition, almost always it’s related to a job search. Whether by design or completely unexpected, looking for a new job is one of the loneliest, most difficult things a person can do.
So, if you are in that throes of transition, know your friends at SquarePlanet gotcha covered.
When you need adult company to ensure you fire off those letters or re-think your LinkedIn profile, come by our office. We’ll find you a space to work, give you the fastest and freest wi-fi and all the K-cup coffee you can drink.
We’re confident you’d do that for us, so it’s our pleasure to do that for you.
Give Your Time, Not Just Your Money
It’s clearly necessary to support your favorite causes with cold hard cash. But, typical to how we roll, we go one step further.
We’ve moved dozens of frozen turkeys, we’ve sorted warehouses of toys, collected winter coats, and quite literally given the coat off our back. At SquarePlanet, we are committed to giving our time and effort, not just a cash contribution.
Don’t Be a Buffalo. Look Up!
The most prominent feature of the state park is a rocky outcropping that creates a natural cliff. At the bottom of the cliff, buried over time, archaeologists found tons of buffalo bones. And by tons, think tons as a unit of measure, not a colloquialism.
After much scientific investigation, it became clear the Lakota used the cliff as a hunting ground, forcing the buffalo over the cliff to their ultimate demise.
The Lakota knew about herd mentality; they knew with the proper inputs, they could drive thousands of buffalo over the cliff. Of course, all the buffalo needed to do was break from the pack, look up at the horizon, recognize the problem and change course.
In a world where conventional wisdom reigns, we implore you to not be a buffalo. Look up, it just might save you from a cliff.
Bang The Gong, Sing Your Song.
When we ‘gather the troops’ for internal meetings, we take a heaping spoonful of that elixir.
Punctuated by striking an instrument quality gong at the end, a member of the SquarePlanet team summons all by creating, then reciting a brief address. It can be a poem, a haiku, really, just about anything that resembles a rhetorical device.
We’ve always understood that standing in front of your peers isn’t easy, even if it’s in the middle of a known environment, surrounded by trusted colleagues. This is our little way of saying, we won’t ask you to do something we’re not willing to do ourselves.
Brian Burkhart believes in ‘Making Waves’. Of course, living in Phoenix, AZ means those waves aren’t of the aquatic variety. He operates multiple businesses as either a founder, CEO, or partner, and takes an active role in building those brands. One of those companies – SquarePlanet – was named an Inc. 5000 company in 2018.
We’ve helped COURAGEOUS companies
Where noise is made and stories are told. Each episode features a special guest who shares their perspective on what it means to refuse to play it safe in business. #MakingWaves
Craig Forman: Lead People Scientist at Culture Amp working to help the world work better by improving how we work.
Wicked, wicked smart, talented solopreneur – Marilyn Johnson, Principal, MHJohnson & Associates, Inc.
AUTHOR OF AMAZON
#1 BEST-SELLER BOOK
Brian’s first book, Stand for Something: The Power of Building A Brand People Authentically Love, is an Amazon #1 best-seller in several business categories and you can regularly catch him as the host of the SquareStories podcast, a bi-monthly expose of the most fascinating people in business today.