Stand for Something

We’re all guilty of it — when someone asks what we do for a living, we tell them about the products we make or the services we provide. We never tell them what we believe.

Unfortunately, business works the same way, and the result is forgettable brands with zero identity. We assume this approach is right because everyone does it.

Put simply, we’re all wrong. WAY wrong.

In Stand for Something, Brian Burkhart invites you to break free from the herd and reconnect to the core beliefs that make you stand out. He shares insightful case studies that provide powerful lessons about major brands doing it right, and some that get it all wrong. You’ll see how everything is better when you deeply understand what you stand for. And perhaps for the first time, you’ll find the right job, your relationships will be enriched, internal alignment and excitement will skyrocket and the right customers will magically come your way.

VISIT THE BOOK’S OFFICIAL SITE

Click here to visit the site.

Please check us out on social media for the latest and up to date information about the book.

About the Author

Brian Burkhart

Twitter Google+

Brian Burkhart believes in “Making Waves.” He’s the founder and Chief Word Guy at SquarePlanet in Phoenix, and the co-founder and co-owner of AlterEgoAV and Mutt Jackson, both in Chicago. An adjunct lecturer at Northwestern University’s Farley Center for Entrepreneurship and Innovation and a highly sought-after speaker, Brian speaks regularly to audiences around the globe about beliefs and the power of communication. He’s coached C-suite leaders of Fortune 500 companies, TED speakers, Shark Tank contestants and countless business owners, helping all of them communicate and lead how they’ve always imagined.